Negative Effects of photoshop

The models on the front of magazines, posters or most other forms of advertisement are usually airbrushed. This is the term used when the appearance of a human (usually women) is altered to make them seem more attractive to the opposite sex. These effects can change anything from height, skin tone body shape or even the smallest of details such as eye colour or size.

Women can be manipulated into thinking this is the way they 'have' to look in order to gain attention from males, this can lower self esteem of girls who aren't considered thin or pretty. However cruel this tactic may be, it draws in these less attractive women to buy make-up or whatever else they are selling. 

Air Brushing not only demotes the feelings of the audience, but can also lower the models self esteem. Why should their image be altered, should everyone not be seen as attractive in their own way. This editing points out the models 'unattractive features' and changes their overall image. 

 

Men's image of women can also be altered through these images. Most of these women are wearing little to no clothes in these advertisements, this may portray these women as sex objects that have no self respect. This puts a stereotype in these males minds which for most women is untrue. 

Men may also get the image that these women on these posters are everyones image of beauty and that women who do not look like this are unattractive when in actual fact the image has been edited so much that the model is almost unrecognisable. 

The video below shows the transition of a normal picture, to when it would be used on a poster.

Photoshop Evolution Of Women